CASE STUDIES
Brands We've Built.
Problems We've Solved.
From garage-to-national brand growth to multi-channel eCommerce optimization — here’s a look at how LCL3 has moved the needle for brands across industries.
13 Fifty Apparel
Before LCL3 existed, our founder Chris Lewis built 13 Fifty Apparel from a garage into a nationally recognized 8-figure law enforcement and military apparel brand. He scaled eCommerce, fulfillment, retail distribution, and brand — then the company was acquired. The playbooks LCL3 runs today were forged here.
eCommerce · Fulfillment · Retail Distribution · Brand
13FA
FEATURED PROJECT
Mindset Decks
Mindset Decks had brand equity but no Amazon infrastructure. LCL3 built the entire channel from scratch — FBA setup, 3PL integration, international freight coordination, and inventory strategy. Profitable from day one on the channel.
Amazon channel live in under 30 days. 3.8x ROAS in first quarter.
Amazon Management · Supply Chain · 3PL · FBA Operations
MD
AMAZON & SUPPLY CHAIN
BullBee
Email was BullBee’s highest-margin channel and it was underperforming. LCL3 audited and rebuilt every Klaviyo flow — welcome series, abandon cart, browse abandon, post-purchase, and sunset — then stayed in as Fractional eCommerce Director to run the operation ongoing.
Email revenue up 34% in 60 days. Subscription churn down 18%.
Klaviyo · CRO · Subscriptions · Shopify
BB
EMAIL & RETENTION
Sunday Club
Sunday Club needed Shopify fulfillment automation that could handle split orders, held shipments, and release logic for a subscription card game — all without manual intervention. LCL3 built it at the fulfillmentOrder API level and integrated Gorgias AI for CX on top.
100% automated fulfillment flow. CS ticket volume down 52%.
Shopify Automation · Fulfillment · Gorgias · Subscriptions
SC
SHOPIFY & FULFILLMENT
Vestique
On-site deployment of SKUVault, full fulfillment center mapping, barcode scanning, and SOPs for a 12-location women’s boutique that had no inventory or fulfillment system prior.
SKUVault · Fulfillment Ops · Retail Distribution · SOPs
VS
INVENTORY & FULFILLMENT
Goodland
Gorgias CX implementation, Shopify optimization, and automation setup — built to handle ticket volume without adding headcount.
Gorgias · Shopify · CX Automation · Operations
GL
CX & OPERATIONS
Hinge Outlet
Hinge Outlet was growing fast with disconnected tools and fully manual operations. LCL3 deployed Cin7 Core, ShipStation, and Gorgias AI across Hinge Outlet and Wild West Hardware simultaneously — complete operations infrastructure in 30 days.
Full ops stack live in 30 days. Order processing time cut by 60%.
Cin7 · ShipStation · Gorgias · Multi-Brand Operations
HO
OPERATIONS & SYSTEMS
Lockstock Collective
Fractional ops leadership across a PE-backed portfolio of action sports brands — Gorgias, ShipStation, and cross-brand operational SOPs.
Fractional Leadership · CX · Systems · Multi-Brand
LS
FRACTIONAL LEADERSHIP
Teeki Boutique
Teeki came to LCL3 with strong brand recognition and a revenue ceiling. LCL3 built TikTok Shop from scratch, rebuilt Klaviyo flows, implemented Shopify CRO, and delivered a 60-day growth roadmap that gave the team a clear path forward.
TikTok Shop live in 14 days. Email revenue up 28% in first 45 days.
TikTok Shop · Klaviyo · Shopify CRO · Growth Roadmap
TK
GROWTH & RETENTION
StreetStrider
eCommerce operations, Gorgias CX infrastructure, and ShipStation fulfillment built for a premium elliptical bike brand under the Lockstock Collective portfolio.
eCommerce · CX · Gorgias · Operations
SS
ECOMMERCE & CX
Wild West Hardware
Wild West Hardware came to LCL3 needing to professionalize their CX operation and modernize their warehouse management. LCL3 deployed Gorgias with full ticket routing, AI deflection macros, and WMS integration — cutting response times and streamlining fulfillment from intake to ship.
CX ticket volume reduced by 35%. Fulfillment SOP fully documented.
Gorgias · WMS · Shopify · Operations
WW
WILD WEST HARDWARE
Blue Shield Wealth
Blue Shield Wealth needed to show up credibly at industry events. LCL3 built a cohesive brand system and produced the full trade show kit — booth graphics, signage, print collateral, and branded video.
Branding · Trade Show · Video · Print
FULL
BRAND SYSTEM
Pyramid Brands
After acquiring a portfolio of legacy skateboard brands, Pyramid needed its social accounts and digital assets recovered. LCL3 audited every brand, secured access, and consolidated ownership under one Meta Business structure.
Asset Recovery · Meta · YouTube · Audit
9
BRANDS RECOVERED
Sea Flower Jewelry
Sea Flower Jewelry had no storefront. LCL3 built a complete Shopify store from scratch — theme, catalog, collections, and checkout — branded and launch-ready.
Shopify · Store Build · Launch
SHOPIFY
BUILT FROM SCRATCH
Treasured By You
Treasured By You needed a personalization-ready store on a tight timeline. LCL3 wired in Customily and print-on-demand fulfillment and optimized the path to purchase — live in 7-10 days.
Shopify · Personalization · POD
7-10
DAY TURNAROUND
Deemed Fit
LCL3 stepped in as fractional Supply Chain Director for Deemed Fit — deploying a WMS, managing 3PL fulfillment, and building receiving and inventory SOPs to run a consistent, scalable operation.
Supply Chain · 3PL · WMS · Ops
3PL
MANAGED END-TO-END
Ready to be the next one?
Let’s talk about what’s holding your brand back — and how we fix it.