13 Fifty Apparel

What We Did

Ecommerce Strategy
Shopify Architecture
Fulfillment & Operations
Digital Marketing
Brand Development
B2B & Retail Expansion
Team Building & SOPs

Timeline

2015 – 2024

Outcome

Acquired 2024

13 Fifty Apparel started in a garage. Chris Lewis was a full-time detective with no infrastructure, no team, and no playbook — just demand that kept growing faster than the setup could handle. He was fulfilling orders from a card table, stacking inventory on Home Depot shelves, and shipping from the trunk of his patrol car.

He built the entire operation from scratch — self-teaching Shopify, digital advertising, fulfillment logistics, and production through YouTube, forums, and trial and error. By 2017 Lauren had joined as co-operator and they opened their first official HQ in Boca Raton. By 2018 they moved into a 10,000 sq ft warehouse in West Palm Beach with a full fulfillment center, retail store, content studio, and podcast studio.

By 2023 the brand had scaled to a 100,000 sq ft Atlanta HQ with 50+ employees and a national retail presence. Chris built the systems, SOPs, and vendor network that turned a passion-driven brand into an acquirable asset — the playbooks LCL3 runs today were forged here. He structured the team, documented the operations, and positioned the brand for the exit that closed in 2024.

100KSQ FT HQ

50+Employees

2024Acquired

Challenge

13 Fifty Apparel started in a garage. Chris Lewis was a full-time detective with no infrastructure, no team, and no playbook — demand growing faster than a card table, Home Depot shelving, and the trunk of a patrol car could fulfill. There was no operator to hire. The operation had to be built while the brand was already selling.

What we did

Chris built the company in-house: Shopify architecture, fulfillment and operations, digital marketing, brand, B2B and retail expansion, and the SOPs that let a team run it. Lauren joined as co-operator in 2017 (first HQ in Boca Raton). In 2018 the brand moved into a 10,000 sq ft West Palm Beach warehouse with fulfillment, retail, and a content studio. By 2023 that was a 100,000 sq ft Atlanta HQ with 50+ employees and national retail. The playbooks LCL3 runs for clients were written here, not in a slide deck.

Outcome

The brand was acquired in 2024. The result on this page is the operation: 100K sq ft HQ, 50+ employees, and a documented business that could change hands. This is founder-work, recast as the operating system LCL3 still uses. See operations services for how that system is applied to other brands.