- Ecommerce Strategy
- Shopify Architecture
- Fulfillment & Operations
- Digital Marketing
- Brand Development
- B2B & Retail Expansion
- Team Building & SOPs
Timeline
2015 – 2024
Outcome
Acquired 2024
13 Fifty Apparel started in a garage. Chris Lewis was a full-time detective with no infrastructure, no team, and no playbook — just demand that kept growing faster than the setup could handle. He was fulfilling orders from a card table, stacking inventory on Home Depot shelves, and shipping from the trunk of his patrol car.
He built the entire operation from scratch — self-teaching Shopify, digital advertising, fulfillment logistics, and production through YouTube, forums, and trial and error. By 2017 Lauren had joined as co-operator and they opened their first official HQ in Boca Raton. By 2018 they moved into a 10,000 sq ft warehouse in West Palm Beach with a full fulfillment center, retail store, content studio, and podcast studio.
By 2023 the brand had scaled to a 100,000 sq ft Atlanta HQ with 50+ employees and a national retail presence. LCL3 stepped in to architect the systems, SOPs, and vendor network that turned a passion-driven brand into an acquirable asset. We structured the team, built the operational playbook, and positioned the brand for the exit that closed in 2024.
