USA Based: proudly operated in Alpharetta, Georgia

Fractional Operations Leadership

Stop Duct-Taping Your Business Together With Freelancers and Contractors

LCL3 is a fractional operations team you bolt directly into your business. One team. Every system. Led by a founder who has operated businesses from the inside… not a consultant who advises from the outside.

Certified Partners & Official Experts

Shopify Partners
Monday.com Partner
Gorgias Certified Partner
Alpharetta Business Association

01 — The Problem

You’re running a business. You’re also running everything inside it.


You’ve hired contractors for every gap — and now you manage a small army

A VA for admin. A freelancer for tech. Someone offshore for customer service. Another person for supply chain. None of them talk to each other. None of them have the full picture. And you’re the one holding it all together.

Every system in your business depends on you to operate it

Your tech stack, your workflows, your vendor relationships — they all run through you. There’s no single person who owns the back-end with enough authority and context to make decisions without pulling you in.

You have no documented processes — just tribal knowledge living in people’s heads

When a contractor leaves, their knowledge goes with them. You’re starting from zero again. No SOPs, no playbooks, no systems that transfer cleanly. Just ramp-up time every single time someone turns over.

You’re spending founder time on operator problems

Approving invoices. Troubleshooting broken integrations. Managing vendors. The work you’re doing isn’t the work that moves your business forward — it’s the work that just keeps it running.

Step away for a week and things fall apart

The only reason the operation runs clean is because you’re in it. The moment you take real time off, something breaks. Because nobody has the authority and context to handle it without you.

02 — What You’ve Tried

More hires. More tools. Still just as much on your plate.


You’ve tried to solve this. None of it actually took you out of the operation.

Freelancers are affordable but create more work than they save

Every freelancer needs direction, onboarding, QA, and follow-up. You spend more energy managing the freelancer than the task is worth. And when they disappear, nothing is documented — you’re back at zero.

Agencies deliver the project and hand it back to you

They scope it, execute it, file a report, and move on. Implementation — and ongoing operation — still falls on you. The agency model is built to deliver, not to run.

Full-time hires are expensive and only cover one lane

A good ops hire costs real money, takes months to ramp, and still only handles one function. You need a full team — not one person covering a single lane while everything else stays on your desk.

More software didn’t fix the process gaps — it just gave you more platforms to manage

The problem was never the tools. It was having no one to own and operate them. Adding software without adding operators means more complexity with the same chaos underneath.

03 — The Real Fix

You don’t need another contractor. You need an operations team.


Not another freelancer to manage. Not another agency to hand it off to. A team that bolts directly into your business and runs the back-end — with the systems, SOPs, and authority to handle it without pulling you in.

First

Every function in your business needs a documented system — not just a person doing it from memory

SOPs, workflows, playbooks. If the process only exists in someone’s head, it’s not a process — it’s a dependency. We build the systems that make the operation transferable and scalable before we run them.

Then

Someone with full context has to own the back-end — not a collection of contractors who never talk to each other

One team. One point of accountability. Embedded inside your Slack, operating across every function, with the authority to make decisions and handle escalations without routing everything back to you.

Only Then

You go back to being the founder — not the highest-paid operator in your own business

When the back-end runs without you, you spend your time on the work only you can do. Product. Vision. Growth. Relationships. The work that actually moves the business forward.

04 — What We Handle

One team. Every system. No more managing a dozen contractors across a dozen lanes.


We embed directly inside your operation — your Slack, your tools, your vendors — and run the back-end like we own it. Everything documented with SOPs so nothing lives in a person’s head.

01
Systems & Process Operations

We audit your workflows, document every process, and build SOPs for everything — so your operation runs on systems, not on people’s memory.

SOPs
Workflow Design
Process Docs
Automation

02
Tech Stack Ownership

We take ownership of your platforms so you don’t have to think about them. Integrations maintained, automations running, tools actually working.

Shopify Plus
Klaviyo
Gorgias
CRM
WMS

03
Supply Chain & Vendor Ops

Supplier relationships, PO management, inventory planning, 3PL coordination — owned end to end. Escalations stop reaching your inbox.

Inventory Planning
PO Management
Supplier Ops
3PL Management

04
Customer Service Operations

We build the CS system from the ground up — SOPs, ticket routing, team structure — and then we run it. You get a weekly summary, not a daily pile of escalations.

CS Strategy
SOPs
Team Buildout
Escalation Handling

05
Growth & Channel Strategy

We connect the dots between channels, capacity, and operational infrastructure — so growth plans are grounded in what the business can actually support.

Channel Strategy
Launch Planning
Revenue Ops
Capacity Planning

Ready to Bolt In?

One team. Every system. Embedded inside your operation from day one.

WORK WITH US →

05 — Tools We Operate

We know your stack. We’ve probably already run it.


Our team brings hands-on expertise across the platforms that power modern businesses. No learning curve. No ramp time spent figuring out your tools. We plug in and operate from day one.

E-Commerce & Retail

Shopify Plus
Shopify
Amazon Seller Central
Amazon Vendor Central
WooCommerce
BigCommerce

Inventory, Supply Chain & Fulfillment

Cin7
Finale Inventory
ShipHero
ShipStation
Extensiv
Inventory Planner
Skubana

Marketing & CRM

Klaviyo
HubSpot
Salesforce
Attentive
Postscript
Yotpo
Okendo
Recharge

Customer Service

Gorgias
Zendesk
Freshdesk
Re:amaze

Project Management & Operations

Monday.com
Asana
ClickUp
Notion
Slack
Google Workspace
Airtable

Automation & AI

n8n
Zapier
Make
Viktor AI
ChatGPT

06 — Roles We Fill

One engagement. A full team across every function.


Instead of hiring separately for each role and managing each person individually, you get one embedded team that covers the full operational spectrum.

Fractional COO

Owns the operating model. Connects strategy to execution. Runs the entire back-end so you can run the business.

Operations Manager

Day-to-day ops ownership — workflows, vendor relationships, team coordination, exception handling.

Systems & Automation Lead

Builds and maintains the automations, integrations, and tech infrastructure that make everything else run.

Supply Chain Director

Manages the full procurement-to-delivery chain. Vendor relationships, PO management, inventory planning, 3PL.

Customer Service Manager

Builds the CS operation from scratch — SOPs, tooling, team structure — then runs it ongoing.

E-Commerce Director

Full ownership of digital retail — platform management, channel strategy, conversion, and marketplace ops.

Process Documentation Lead

Documents every process, builds the SOP library. The institutional knowledge your business never had.

Marketing Operations Lead

Owns the execution layer of your marketing stack — email, SMS, retention, analytics — coordinated with the broader operation.

Project & Vendor Manager

Manages all external relationships so the coordination work stops landing on you.

07 — The Team Behind The Work

Led by a founder who has operated businesses — not just advised them.


Chris Lewis
Founder & CEO, LCL3
20+
Brands Operated

$100M+
Revenue Managed

15+
Years In Ops

Chris Lewis built LCL3 after spending over a decade embedded inside brands as the person who actually runs things — not an outside consultant filing reports, but the operator inside the business making it work.

He’s managed the full operational lifecycle across e-commerce, retail, and product businesses — from supply chain to tech stack to customer service to team structure. He understands what breaks when businesses scale and how to build an operation that runs without the founder as the bottleneck.

Every LCL3 engagement is led by Chris personally. Not delegated to a junior team after the pitch — he’s inside your business, accountable to results, building the operational foundation alongside the team he assembles around your specific needs.

LCL3 was built on a simple premise: founders shouldn’t have to be operators. You need a vetted team — led by someone who has done it before — that can bolt into your business and run the back-end so you can run the front.

08 — The Payoff

You take a full week off. The business keeps running.


The Contractor Circus Ends

No more managing five different people across five different lanes. One team handles the back-end. You stop being the one stitching it all together.

Everything Is Documented

SOPs for every process. Playbooks for every function. Nothing lives in someone’s head. When people change, the system stays intact.

You Lead The Business

Vision, product, partnerships. Not approving POs, troubleshooting integrations, or managing contractors who need constant direction.

Growth Has A Foundation

When the operation is tight and documented, you can scale without everything falling apart. Growth stops being stressful and starts being the actual plan.

09 — The Proof

Real businesses. Real operations. Real results.


13 Fifty Apparel

“LCL3 took ownership from day one. Not advisors — operators. Supply chain, fulfillment, CS, tech. All handled. We stopped being reactive and started running like a real business.”

Tactical Apparel — DTC

Hinge Outlet

“Full tech stack deployment managed entirely by LCL3. I stopped being the de facto IT person and started being the owner again. Everything documented, everything running.”

Hardware & Home Improvement

BullBee

“Embedded inside our operation within the first week. They came with the full ops picture — not just one lane. It’s like hiring a VP of Ops, a tech lead, and a supply chain director at once.”

eCommerce Brand

Wild West Hardware

“We replaced multiple contractors with one LCL3 team. Everything documented with SOPs. The operational lift we needed without the overhead of trying to build an internal team from scratch.”

Hardware & Retail

Our Commitment

We operate like we own it. Or we don’t take your money.

Every engagement starts with a 30-day operations audit. We map your systems, surface the gaps, and show you exactly where time and money are leaking before you’re committed. If we’re not the right fit, we’ll tell you ourselves.

WORK WITH US →

Before You Apply

Questions you’re probably asking.


What exactly is LCL3?
LCL3 is a fractional operations team you bolt directly into your business. We embed inside your Slack, take ownership of your systems, and run the back-end like we’re internal — not like a contractor who needs direction and QA. Think of it as having a VP of Ops, a tech lead, a supply chain director, and a CS manager — without the full-time overhead of hiring all four. Led personally by Chris Lewis, a founder and operator who has run businesses from the inside for over 15 years.
What kind of businesses do you work with?
We work with founders and operators across industries — e-commerce brands, product companies, service businesses, and everything in between. The common thread: you’re a growing business where the operational back-end has outgrown what the founder can keep holding together alone. Revenue range is typically $1M–$20M+, but the fit is really about where you are operationally, not just the top line.
How is this different from hiring a contractor or an agency?
Contractors work a lane. Agencies deliver a project and hand it back. We run your operation — ongoing, embedded, accountable to results week over week. We’re not filing monthly reports. We’re inside your business, in your tools, managing your vendors, and handling escalations before they become your problem. And everything we do gets documented into SOPs so nothing lives in a person’s head.
We already have contractors and part-time people. Why would we switch?
You probably don’t need to fire everyone — but you do need someone to own the full picture. Right now you’re the one connecting the dots between all those people. That’s the part we replace. LCL3 becomes the operational layer that sits above the contractors, owns the systems and SOPs, and makes sure the whole back-end runs without pulling you in constantly.
We’re already overwhelmed. How do we even start?
That’s exactly why this works. We start with a 30-day operations audit — we map where time is leaking, where processes are missing, and what we can take off your plate immediately. You don’t need to have it figured out before we start. Getting it figured out is what we do first.
Why can’t I just keep building internally?
You can. But a full internal ops team means salary, benefits, management overhead, and all the knowledge loss when someone leaves. LCL3 brings a full operations bench — already trained, already experienced across 20+ businesses — for a fraction of the cost of building that team from scratch. Plus everything documented in SOPs from day one, so you own the playbook regardless.

Stop Duct-Taping. Start Operating.

Your business needs an operations team.

Book a 30-minute strategy call. We’ll assess where your operation stands and tell you honestly whether LCL3 is the right fit — no pitch, no pressure.

WORK WITH US →