THE LCL3 STORY
Built by Operators.
Run by Experts.
LCL3 was built to solve a real problem — brands scaling fast without the operators to keep up. We’re not a consulting agency that hands you a deck and disappears. We embed directly inside your business, run your systems, and operate like we own it.
The people behind LCL3 are specialists — not generalists. Every discipline we offer has a dedicated expert who has done it before, at scale, with real results.
WHY WE EXIST
The Gap Between Growth and Execution
Most brands in the $5M–$100M range hit the same wall. They’re growing — but the operations, eCommerce stack, logistics, and customer experience can’t keep pace. Hiring a full C-suite isn’t realistic. The answer shouldn’t be hiring three senior executives full-time to solve problems that need fractional, specialized execution.
That’s exactly what LCL3 was built to solve. Fractional eCommerce leadership — embedded, accountable, executing at the level of an in-house team without the overhead.
THE TEAM
Not a One-Man Show.
LCL3 is a firm of specialists. When we engage with a brand, we bring the right expert for the right problem — not a generalist who figures it out as they go. Each discipline on your engagement is led by someone who’s done it before, at scale, with receipts.
CHRIS
Founder & Operations Architect
The architect behind LCL3. Fractional ops leader with 15+ years building and scaling e-commerce operations for DTC brands.
LAUREN
Operations & Logistics Strategist
Keeps the LCL3 engine running. Systems thinker driving the people operations and internal processes that make every delivery seamless.
LUIS
Integration & Automation Engineer
Builds the integrations and automations that connect platforms, eliminate manual work, and make operations run on autopilot.
SARA
Business Development
Connects the right brands to the right LCL3 solutions, driving growth through strategic partnerships and new client relationships.
NATALIA
Client Experience Manager
First point of contact for LCL3 clients. Ensures every engagement runs on time, on scope, and above expectations.
DAVID
Amazon Marketplace Strategist
Specialist in Amazon growth strategy, listing optimization, and marketplace operations for scaling DTC brands.
CHRYS
Shopify CRO & Klaviyo Expert
Shopify CRO specialist and Klaviyo expert. Builds high-converting storefronts and lifecycle email programs that turn traffic into revenue.
RUPERTO
Fractional CFO & Strategic Financial Advisor
Senior finance leadership deployed into scaling brands on behalf of LCL3. Brings CFO-level rigor to cash flow, financial strategy, and planning.
AS SEEN ON
ABOUT THE FOUNDER
CHRIS LEWIS
Founder & CEO — LCL3
- ►Founded 13 Fifty Apparel — bootstrapped from zero to nationally distributed lifestyle brand, 55 employees, 11,000 sq ft operations, and retail storefronts
- ►Exited 13 Fifty via private equity acquisition in 2022 after full in-house eCommerce build
- ►Post-exit C-suite role overseeing brand integration into parent company operations
- ►Served as fractional eCommerce Director for PE-backed brands doing $10M–$100M in revenue
- ►Embedded across fashion, footwear, outdoor, and specialty retail — hands-on, not advisory
- ►Rebuilt Shopify platforms, restructured 3PL relationships, launched new channels, and overhauled CX operations across multiple client engagements
- ►Featured in NBC, Yahoo Finance, and Fox News for brand-building and eCommerce expertise
READY TO SCALE
Let's Build Something That Lasts.
If you’re serious about scaling and you need operators — not consultants — let’s talk.