The Problem

Blue Shield Wealth needed a cohesive, professional brand presence to show up credibly at industry events and in front of prospective clients. Their creative assets were inconsistent and there was no unified look tying their materials together across print, video, and live events.

The Approach

LCL3 acted as fractional creative direction, building a consistent brand system and producing the full set of assets needed for their trade show presence and ongoing marketing.

• Established a consistent visual direction across all customer-facing materials
• Produced branded video content for use at events and online
• Designed a full trade show kit — booth graphics, table cloth, and signage
• Created print collateral and business cards aligned to the brand system
• Delivered organized, reusable creative files for future campaigns

The Result

Blue Shield Wealth walked into their events with a polished, unified brand — professional collateral, on-brand video, and a booth that looked the part.