The Problem

Lockstock Collective is a PE-backed holding company managing action sports and lifestyle brands — StreetStrider, Kryptonics, Nutcase, Circle Society, Thank You Supply, Six Six One, and Ten Eighty. With a lean team, they needed ops leadership that could work across the portfolio and own execution.

The Approach

LCL3 stepped in as a fractional ops partner — embedded across the portfolio to build infrastructure PE-backed companies need but rarely have post-acquisition.

• Served as fractional ops lead across multiple Lockstock brands
• Built and deployed Gorgias CX — setup, automation rules, macro library
• Configured ShipStation — carrier setup, routing rules, workflow standardization
• Established CX SOPs and trained teams on ticket handling and escalations
• Built cross-brand frameworks to standardize without sacrificing brand identity
• Provided strategic counsel on systems, vendors, and workflow automation

The Results

• CX infrastructure running across multiple Lockstock brands
• Gorgias and ShipStation deployed — ticket volume handled systematically
• Operational SOPs created and handed to internal teams
• Consistent CX and fulfillment standards across the portfolio
• Fractional engagement delivered FTE-level output without the overhead