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Amazon & Supply Chain

Mindset Decks

Services
  • Amazon Channel Build
  • FBA Setup & Logistics
  • International Freight
  • 3PL Implementation
  • Inventory Strategy
  • Amazon Advertising
Tools
  • Amazon Seller Central
  • 3PL Partner
  • FBA

The Problem

Mindset Decks had a strong product — educational mindset decks, journals, and card products with real market demand. But they had no Amazon presence and no infrastructure to get there. They needed someone to own the full channel build: sourcing coordination, FBA setup, 3PL logistics, inventory strategy, and ongoing account management.

The Approach

LCL3 took over the Amazon channel end-to-end. From listing architecture to international freight coordination, every piece of the supply chain and marketplace presence was built, documented, and systematized.

  • Built Amazon Seller Central account — listings, backend keywords, A+ content strategy
  • Established FBA inbound workflow: prep standards, carton specs, shipment plans
  • Coordinated international manufacturing and sourcing in China
  • Implemented a 3PL for domestic fulfillment and Amazon prep
  • Managed sea freight logistics — container booking, port clearance, 3PL receiving
  • Built inventory replenishment model to prevent stockouts and overstock across SKUs
  • Launched Amazon advertising campaigns and ongoing velocity reporting
  • Created supply chain tracker for real-time client visibility

The Results

  • Amazon channel launched and generating consistent revenue
  • FBA inventory pipeline established with international freight running on repeat cycles
  • 3PL receiving, processing, and shipping infrastructure fully operational
  • Inventory tracked and managed proactively — no stockout events on active SKUs
  • Client went from zero Amazon presence to a scalable, documented channel
3.8X
ROAS First Quarter
UNDER 30
Days to Amazon Live
GLOBAL
Supply Chain Built

Challenge

Mindset Decks had educational decks, journals, and card products with real demand — and no Amazon presence. There was no Seller Central architecture, no FBA inbound path, no 3PL, and no inventory model that could survive a marketplace launch. They needed someone to own the channel, not write a listing brief.

What we did

LCL3 took the Amazon channel end-to-end: Seller Central (listings, backend keywords, A+ content strategy), FBA inbound (prep standards, carton specs, shipment plans), China manufacturing coordination, a domestic 3PL for fulfillment and Amazon prep, sea freight (booking, port clearance, 3PL receiving), a replenishment model, advertising, and a supply chain tracker the client could actually see.

Outcome

The Amazon channel launched and produced consistent revenue, with FBA inbound on repeat cycles and a 3PL that could receive, process, and ship. Active SKUs were managed without stockout events on the live catalog. The page records 3.8X ROAS in the first quarter and under 30 days to Amazon live. That is a documented channel, not a test ASIN. Related: LCL3 services.